Contributions

As UX/UI team members working within a multidisciplinary team, we faced the challenge of educating non-UX/UI colleagues about our field. To address this, we conducted sessions designed to provide an overview of UX/UI for those outside the discipline. These sessions covered its historical impact, key concepts, and various application areas, helping to build a broader understanding of its role and significance.

Talk

Figma for Visual Design

An external team presented us with the task of improving the production process for their visual designers by incorporating Figma into their workflow. To support this transition, we conducted a three-session workshop designed to help the Visual designers understand Figma’s capabilities and how to apply them effectively in their daily work.

Blog

What is the future of UX? What is HX?

[...] We must imagine the human for whom we are designing, their dreams, needs, desires, and purpose in life, be empathetic with this, and ask ourselves: How can our product be part of that? [...]

Blog

Accessibility: A. AA. AAA. When to apply each level of accessibility?

[...] It is essential to note that every level of accessibility encompasses a set of criteria that must be fulfilled for a webpage to receive its corresponding accessibility certification. [...]

Blog

My first experience with advertising: Does advertising really exist for all audiences?

A few days ago I received an advertising Brief, which for me was my first experience with advertising creativity. When receiving the brief, one of the first things I noticed within the objectives was that it had to be for “the entire audience.” [...]

TESTIMONIALS

Kind words

“Excellent Team Work Collaboration! Thank you very much for making the excellent Figma training that you gave us a reality; the level of detail of the presentation, the quality of the presentations, and the love with which you covered the topics covered were fabulous, and that says a lot about the quality of work that you are able to perform as a team. The training was very well structured, and despite being short sessions, you managed to advance and cover topics in depth. "

+230%

Increase in conversion rate

Jonathan Fernandez | Team lead

Accenture CR, 2023

Founder & CEO at Snowflake

“Thank you very much for the excellent training at Figma Fundamentals, which focused explicitly on banner campaign design. It was enriching and valuable; despite the time limitation, they covered an impressive amount of information in three sessions. How they presented and explained the content made the learning practical and accessible for all participants. The content shared during the training proved to be immensely valuable to our selected audience. "

+230%

Increase in conversion rate

Mahe Garces | Manager and Client

Accenture CR, 2023

Founder & CEO at Snowflake

FAQ

Frequently asked questions

What is the typical timeline for a project?

The timeline for a SaaS design project can vary based on project scope and complexity. Generally, it involves several stages, including research, design, prototyping, and testing.

How your designs align with our brand identity?

I conduct in-depth discussions to understand your brand's core values, visual preferences, and target audience. This information guides the design process, ensuring designs resonate with your brand identity.

Can I provide input during the design process?

Absolutely. Collaboration is crucial. Your insights and feedback are invaluable. I incorporate client input at various stages of the process, ensuring that the end product aligns with your vision.

What role does user feedback play ?

User feedback is integral to creating user-centered designs. I conduct user testing and gather feedback to refine and enhance the product. This feedback loop ensures the final design meets the users' needs.

What makes your SaaS design unique?

My process prioritizes user-centric design, starting with in-depth research to understand user needs. I also emphasize collaboration with clients at every stage and focus on creating visually stunning designs.